Being the hallmark of the social media giant’s platform, Twitter’s iconic 140-character per tweet limit is now a thing of the past for users as the company announced they would be doing away with their traditional cap in favor of a new 280-character limit.
Twitter first unveiled the idea back in September when they gave a small sample group of individuals access to the 280-character count limit as part of an analytical trial. After an extensive data analysis the decision was made to expand the changes to all users.
On Nov. 7, Twitter’s product manager, Aliza Rosen, announced the new feature in a blog post in which she detailed the company’s reasoning behind the changes.
“Historically, 9 percent of tweets in English hit the character limit,” Rosen said in her blog post. “This reflects the challenge of fitting a thought into a tweet, often resulting in lots of time spent editing and even at times abandoning Tweets before sending.”
The change in format is expected to help users express themselves.
Rosen said, “With the expanded character count, this problem was massively reduced – that number dropped to only one percent. This shows that more space makes it easier for people to fit thoughts in a tweet, so they could say what they want to say, and send tweets faster than before.”
While change is inevitable and usually welcome in the tech world, this update had users on the fence about the benefits of the move on the company’s part. Some users believe a 140-character limit makes things easier and less cluttered in the end. Others are excited to put their newfound freedom to work and try the feature out for themselves.
“One of the reasons I like Twitter more than any other social media site is because of how fast and easy the 140-character thing makes it,” marine biology major Catt Bertagna said. “I feel like doubling that could make things feel crowded.”
Accounting major Brian Gutierrez saw this update with Twitter in a positive light.
“I’m really excited for this update,” Gutierrez said. “I feel like I’m always cutting corners trying to make my tweet fit into [Twitter’s] size limit. There’s nothing worse than having to change or delete a tweet because it ended up being like four letters too long.”
These changes are now in effect for all users across the globe and filled with promise, according to Rosen.
“We’ll continue listening and working to make Twitter easier for everyone while making sure we keep what you love,” Rosen said.