Founder and owner Rochelle Lowery started Lemonade Stand Cosmetics in June of 2020 alongside her husband after being withdrawn from work mentally and physically for months due to having an emergency surgery in March of 2020. 

Lemonade Stand Cosmetics was created to empower individuals by using professional beauty products that are handcrafted, vegan, and cruelty-free for everyone to practice their self-love. 

This business first began by launching Coco Lemon lip balms that people could shop for online that were made with natural, organic ingredients. Months later, more products such as hand creams, cream eyeshadows, eyeshadow palettes, lip glosses, glitter, and more were being announced on Instagram. Eventually, Lemonade Stand Cosmetics opened a store in Corpus Christi and became a vendor for H-E-B on Staples and Saratoga. In mid-March, Lemonade Stand Cosmetics products will be available at H-E-B locations at Roberts, Alameda, Flour Bluff, and Callen. 

“Our products are for any and everyone that enjoys natural makeup, skincare, and bath and body products,” Lowery said. “We use raw and natural ingredients in our products, making them ideal for even the most sensitive skin.” 

The unique feature Lemonade Stand Cosmetics offers is their Gloss Bar that is a guided workshop experience where participants can customize their own lip glosses by using any pigment, scent, or mix-ins. Customers who are interested in the Gloss Bar may book their spots on lemondestandcosmetics.com. 

In 2020, Lowery joined a Zoom call with Queen Beauty Club, an organization on campus that empowers, encourages, and educates students through beauty, fashion, and self-expression. According to Lowery, the Zoom call was a great experience that allowed her to share her story with a group of women who focused on beauty and self-love. 

The President of Queen Beauty Club, Jazmin Ferdin, is a senior who is inspired by Lowery’s passion to get out of bed and go do something for herself. Ferdin specifically remembers from the Zoom call that Lowery said that having one person who believes in her can make a big difference and help push her towards greatness. 

“Not only is she a woman-owned business, she’s also a woman of color,” Ferdin said. “I think it’s important to have that kind of representation in places like makeup where the beauty standard has always been one type. She’s the representation of diversity.”

In the future, Lemonade Stand Cosmetics is looking to hire and invest in equipment to help benefit their business. Their products can be purchased online at lemondestandcosmetics.com, in the store located at 1316 S Staples St, and H-E-B stores located in Corpus Christi. 

“I hope when people purchase our products they get a sense of joy, knowing that the products they purchase are handmade and healthy for their skin,” Lowery said.